What matters most to Choi Jin-seong, a legendary car salesman at Hyundai Motor, is leaving a unique first impression on his customers. Choi recently rewrote the carmaker’s sales history by becoming the first person to achieve cumulative vehicle sales of 8,000. Choi began his sales career at Hyundai Motor in 1996 and has earned the distinction of being the carmaker’s top salesman. He has sold an average of 267 vehicles per year over the past three decades. He distinguishes himself from other salespeople through his attire and conduct during his first meeting with each customer. “I use a motorcycle and wear unique clothes, such as a swallow-tailed coat and school uniform, to give an unforgettable first impression to my customers,” Choi said during a telephone interview. “My sales philosophy is that leaving a unique first impression is better than holding multiple typical meetings with customers,” he said. In 2018, Choi had surpassed 5,000 cumulative vehicle sales, and he added another 2,000 in just five years. Choi is aged 58, but still uses a motorcycle for his sales activities.