On November 12, the European Federation of Associations of Health Product Manufacturers (EHPM) marked its 50th anniversary with a high-level celebration at the European Parliament. The milestone celebration brought together EU leaders, policymakers, industry representatives, and public stakeholders to reflect on five decades of progress in Europe’s food supplement sector. The event underscored the sector’s growing role in supporting preventive health, with Commissioner for Health and Animal Welfare, Olivér Várhelyi, highlighting the importance of nutrition and the upcoming EU Cardiovascular Health Plan, and the need for a predictable regulatory framework, strong consumer protection, and support for innovation, particularly for SMEs.