Naver’s artificial intelligence (AI)-powered search service, AI Briefing, is rapidly emerging as a core part of the company’s search experience, with its share of total searches recently surpassing the 20 percent mark. The portal giant shared on Monday that AI Briefing surpassed 20 percent of total searches as of Thursday, achieving the year-end target pledged by CEO Choi Soo-yeon. “Search queries that include AI Briefing show a higher click-through rate by 8 percentage points, and users spend more than 20 percent longer on those pages,” Choi said during the company’s second-quarter earnings call in August. “We are expanding AI Briefing primarily for information-focused searches, and plan to roll it out to cover 20 percent of all integrated search queries by the end of the year.” Naver attributed the growth to the service’s ability to distill large volumes of experience-based information into concise and highly relevant summaries at the top of search results, which drew positive response from users. Since rolling out the service in June, the company has quickly extended AI