Samsung to offer 2-year free electricity for washing machine consumers in Italy

Samsung Electronics said Tuesday it has partnered with Italy's utility firm Enel to offer free electricity to customers who purchase its washing machines in the European country. Under the agreement, customers who purchase Samsung washing machines will be granted up to 180 kilowatt-hours of free electricity for washing over the next two years, starting Tuesday (Europe time), according to Samsung Electronics. The amount is equivalent to the electricity required to operate a Samsung A-rated washer in Europe for approximately two years, the company said. Customers who receive electricity from Enel can access the benefit by buying a Samsung washer and linking it to SmartThings, Samsung's artificial intelligence (AI)-based connectivity platform. The collaboration follows similar energy-saving packages launched by Samsung Electronics in Britain, the Netherlands and the United States. In Britain, the company last month partnered with British Gas, the country's largest gas supplier, to launch the Samsung Weekend Saver Fix tariff, which offers half-priced electricity during daytime weekends for Sa