Fashion and retail platform Musinsa is restructuring its brand operations as part of a broader strategy to strengthen the competitiveness of its fast-growing brand business. The company announced on Tuesday that it plans a parent-subsidiary merger with Musinsa Trading, a subsidiary that oversees its brand business. The merger is aimed at reinforcing Musinsa’s brand operations as a core growth pillar alongside its platform business. By integrating organizational structures and operational resources, the company plans to enhance efficiency, unlock sales synergies and establish a more sustainable and efficient growth framework for its expanding portfolio of brands. “Musinsa’s brand business has been growing rapidly and has become one of our most important growth engines,” the company’s official said in a press release. “This merger with Musinsa Trading is a strategic step to further enhance our brand competitiveness and strengthen the foundation for sustainable and long-term growth.” Musinsa Trading has served as the company’s dedicated brand business arm, introducing and dis