MSD in the Philippines’ ‘Di Mo DeCERV!’ campaign has been awarded Bronze in the Advocacy category at this year’s ICE Awards, a distinguished program led by the Media Specialists Association of the Philippines (MSAP). The recognition celebrates the campaign’s breakthrough approach in shifting public perception on HPV and cervical cancer prevention, further strengthening MSD’s position as a leading voice in protecting the health and well-being of all people at risk of HPV-related diseases. The ICE (Innovation, Creativity, and Effectiveness) Awards, now on its fifth run, honors outstanding media thinking and communication across seven categories: Single Medium, Multimedia, Activation, Advocacy, Data, […]... Keep on reading: MSD’s ‘Di Mo DeCERV!’ bags Bronze at the 2025 ICE Awards for advocacy excellence