Kenya’s inbound tourism earnings closed 2024 at Kes 452.20 billion, up 19.8% y/y, as international arrivals grew to 2.39 million. As holiday & leisure & business & conferencing top the allure of the Kenyan market accounting for 44.2% & 26.9% of 2024’s arrivals, respectively, the competitive landscape in the hospitality industry is navigating a shake […]