Facebook overtakes TikTok as most popular social site in Kenya

Facebook has overtaken TikTok as Kenya’s most popular social media platform. New data from Cloudflare shows that the Meta-owned platform climbed to second place among the country’s most visited websites in 2025, behind Google. The shift is attributed to Facebook’s increased focus on short-form video through its Reels feature, which mirrors TikTok’s design and algorithm. […]