Kyobo Life Insurance is stepping up its artificial intelligence transformation (AX) and digital business push by placing a third-generation owner in a leading role, as AI emerges as a critical competitive edge in the financial industry, the company said Thursday. The firm named Shin Jung-ha, an executive director and the eldest son of Kyobo Life Chairman Shin Chang-jae, as head of enterprise-wide AX support and group management strategy as part of its regular leadership reshuffle on Monday. “In his new role, Shin will take charge of developing and coordinating AX strategies for Kyobo Life and the group as a whole, while boosting the effectiveness of AI projects led by business divisions,” a Kyobo Life official said. Born in 1981, Shin previously headed the digital innovation new business team at Kyobo Information & Communications, now Kyobo DTS. He joined Kyobo Life in 2022 and has since played a key role in shaping the group’s digital transformation strategy. He was promoted to executive director last year. Kyobo Life’s latest reshuffle is widely seen as a clear signal that the