With Korean brands seeing unprecedented sales momentum on TikTok as K-content continues to fuel global demand, the platform is doubling down on Korea as a priority market, pledging heavier investment in new products and business solutions to help local sellers reach global consumers. “The exponential growth we have seen from key (Korean) brands who set up shops, especially in the U.S. and Southeast Asia, the level of its growth, has never been seen before at all in the industry,” Matty Lin, TikTok Korea’s global business solutions general manager, said during a media event in Gangnam District, Seoul, on Thursday. "Korea is a priority market for us as a company and we're highly committed to continue investing heavily in this market domestically but also globally, supporting all the key sellers.” The company shared its achievements for the year during the event, underscoring that the platform’s unique blend of content, commerce and creators is driving unprecedented global demand for Korean brands amid the boom in K-content. TikTok Korea Head of Operations Jung Jae-hoon shared tha