The FIFA World Cup Trophy Tour by Coca-Cola will begin its global journey in Riyadh, Saudi Arabia, on 3 January 2026, marking the start of a worldwide program designed to bring football’s most iconic prize closer to fans ahead of the FIFA World Cup 2026. The 2026 edition of the tour will visit 30 FIFA member associations across 75 stops and more than 150 tour days. Organised by The Coca-Cola Company in partnership with FIFA, the tour coincides with the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola. The tour comes as anticipation builds for the FIFA World Cup 2026, which will be the largest edition of the tournament to date. The competition will be hosted jointly by Canada, Mexico and the United States, featuring an expanded format with more teams and matches. FIFA World Cup Trophy heads to 30 nations As a long-standing FIFA partner, Coca-Cola holds the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola. The global itinerary will include visits to all three 2026 host countries, as well as future hosts of the FIFA World Cup and FIFA Women’s World Cup, including Morocco, Portugal, Spain, Saudi Arabia and Brazil. At each stop, local communities […]