Magnum, the Netherlands-born brand known for frozen desserts and ice cream, has officially made its debut in Pakistan. The establishment of Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) occurred earlier this year following the global separation of the ice cream business from the Unilever Group. Magnum, which will operate as an independent company, expressed its intention to invest in expanding manufacturing capacity, strengthening cold-chain infrastructure, and enhancing digital capabilities in the near future. Although the ice cream division has been serving Pakistani consumers for the past three decades, the separation from Unilever Pakistan will now allow greater focus and dedicated attention to this sector. Magnum plans to invest in expanding manufacturing capacity, reinforcing cold-chain infrastructure, and developing digital capabilities. These investments in Pakistan are expected to create more employment opportunities in the coming years and further strengthen the company’s commitment to economic growth and sustainability. Unilever delays Magnum demerger timeline on US government shutdown “This moment is a milestone for Magnum Pakistan. We are here to lead the frozen desserts and ice cream sector through bold innovation, global standards, and a deep understanding of consumers,” said Magnum Pakistan’s Country General Manager, Kayhan Zenginoglu. The company says it currently produces millions of liters of ice cream annually and expects an increase in production in the coming months. Magnum Pakistan also said it has developed comprehensive plans to accelerate growth by expanding its presence in the premium products market and enhancing consumer experiences.