Nike stock fell 10% today after earnings: Why tariffs and falling margins spooked NKE investors

Nike stock ​today: Nike's stock plunged over 10% as gross margins declined for a second straight quarter, impacted by tariffs and inventory clearance. Despite beating revenue and earnings estimates, the sportswear giant warned of further margin pressure. CEO Elliott Hill acknowledged the company is "nowhere near our potential" as it navigates a costly turnaround.