billboard UMG and Roblox Deepen Ties on Merch, Monetization and Artist Activations
UMG plans to roll out a series of artist tie-ins on Roblox in the coming months, beginning today with K-pop group Stray Kids.
UMG plans to roll out a series of artist tie-ins on Roblox in the coming months, beginning today with K-pop group Stray Kids.