Why we introduced Budweiser Royale —IB Plc boss

The Managing Director, International Breweries (IB) Plc, Carlos Coutiño, has described the company’s decision to introduce the Budweiser Royale as a reflection of its goal to keep pushing the boundaries of what a premium beer can offer. Coutino, who was speaking on the new offering at the unveiling event, explained that the new brand is […]