The Jollibee Group continues to strengthen its intellectual property portfolio after three of its most iconic brand assets—the Jollibee Mascot, the Jollibee Stacked Logo, and Chickenjoy—were officially declared Well-Known Marks (WKM) by the Philippine Intellectual Property Office (IPOPHL) under its administrative process for the Declaration and Creation of the Register of Well-Known Marks. Conferred on August 10, 2025, the Jollibee Mascot and Jollibee Stacked Logo became the first trademarks to be recognized as Well-Known Marks by IPOPHL under its newly established process. The recognition affirms the Jollibee brand’s strong reputation and high degree of consumer recognition in the Philippines and […]... Keep on reading: Jollibee Group secures Well-Known Mark status for its iconic brand with IPOPHL recognition