LG Group Chairman Koo Kwang-mo delivered his New Year’s message on Monday, stressing the need for prioritization and focus as the group faces a pivotal moment in shaping its future. In a video message sent to 250,000 LG Group employees across the world, Koo said the paradigm of technology and rules of competition are rapidly changing, while customer expectations continue to rise. To live up to the expectations, he said, the group must move beyond previous formulas for success and make a leap through new forms of innovation. “Innovation is not only about improving the lives of today’s customers but also about creating value that future customers will need,” Koo said. “This would require changes in the group’s thinking and behavior, with prioritization and focus serving as the starting point.” He noted that LG must first “prioritize a core value that truly resonates with customers,” adding that “only by clearly defining a non-negotiable core value can the group set the direction for innovation and unite its efforts.” Koo continued, urging LG employees to push themselv