Hyundai Motor Group will unveil its artificial intelligence (AI)-converged robotics business strategy at CES 2026 — driven by its next-generation all-electric humanoid robot Atlas — the carmaker said Monday. The robot will be demonstrated for the first time at the upcoming exhibition, which runs for four days from Jan. 6 in Las Vegas. Hyundai identifies Atlas as the cornerstone of its software-defined factory (SDF) initiative. In 2022, Hyundai Motor Group Executive Chair Chung Euisun drew attention at CES by appearing onstage with Boston Dynamics' four-legged robot Spot. The group had previously acquired a controlling stake in the robotics developer for $880 million (1.3 trillion won), positioning the sector as its next major revenue stream. Under the theme “Partnering Human Progress: AI Robotics,” Hyundai will outline its commercialization strategy for AI robots to accelerate their integration into daily life and smart factories at CES 2026. Atlas — also developed by Boston Dynamics — will take center stage at CES 2026. The state-of-the-art humanoid will begin test operation