Mint Can India move beyond ₹1 candies? Perfetti Van Melle hopes so
While ₹1 sweets still drive most sales, the candy giant is betting on ₹5 and ₹10 products, wider distribution, and innovation to reshape India’s confectionery market.
While ₹1 sweets still drive most sales, the candy giant is betting on ₹5 and ₹10 products, wider distribution, and innovation to reshape India’s confectionery market.