PURE ONE is proud to announce the official launch of our MICE (Meetings, Incentives, Conferences & Events) division – a significant milestone in our broader strategy to build a diversified, experience-led global travel group. This new product line strengthens our position in the market by providing high-quality, fully customisable corporate travel and event solutions across the UK and Europe. It reflects our long-term vision to develop multiple revenue streams across tour operations, media, retail travel, hospitality, and transport.