The government has completed consultations with the industry on the proposed mandatory labelling of AI-generated content, and the related rules are set to be issued shortly, IT Secretary S Krishnan has said. Krishnan told PTI in an interview that the industry has been "fairly responsible", understands the logic behind labelling of AI content and that, as such, there has not been serious pushback against it. The primary feedback from the industry is around wanting clarity on the degree of modification to make clear distinctions between substantive, material changes through AI, and routine technical enhancements. "Based on the inputs we have received, we are just consulting the other ministries within government, saying that these are the changes which have been suggested... so which changes we accept, which changes we make and what tweaks we make... that portion is on right now, and I think we should come out with the new rules very shortly," Krishnan said. About the feedback and ..