Why A Red-Nosed Emirates A380 At DXB Is Stealing Everyone’s Attention This Christmas

Emirates has turned its flagship superjumbo into the “Sleigh380”, complete with a glowing red nose straight out of Rudolph’s playbook, and suddenly Santa’s ride has gone fully long-haul. The Dubai airline’s annual Christmas greeting has levelled up this year, imagining an Airbus A380 pushing back from Dubai International with a belly-hold full of gifts and goodies destined for Santa’s nicest passengers. In this version of the North Pole, ground handlers are dnata elves: carefully stacking presents onto a gigantic sleigh hitched to the aircraft, before the Sleigh380 powers down the runway and disappears into the winter sky on global delivery duty.​ The Dubai airline’s annual Christmas greeting has levelled up this year, imagining an Airbus A380 pushing back from Dubai International with a belly-hold full of gifts and goodies destined for Santa’s nicest passengers. The reel taps into pure nostalgia and aviation geek culture in one sweep – red nose, jumbo jet, Dubai skyline – but it is the caption that delivers the clever wink. View this post on Instagram A post shared by Emirates (@emirates) Is that AI? “Nope, this isn’t AI,” Emirates points out, pre-empting the obvious question in a year when most timelines are flooded with generative […]