Hana Financial Group has partnered with the Korea Senior Citizens Association to strengthen financial security, convenience and long-term asset management for the country’s growing senior population, the group said Thursday. The move comes as Korea becomes a super-aged society and financial services are expanding beyond traditional banking to enhance seniors’ quality of life. The group signed a memorandum of understanding (MOU) with the association to better respond to demographic changes and provide comprehensive financial support tailored to seniors. The signing ceremony was held at the association headquarters in central Seoul, attended by association chairman Lee Joong-keun and Hana Financial Group Chairman Ham Young-joo. The two agreed to identify joint initiatives, including the launch of products for association members such as pensions, senior-focused financial counseling and education, as part of a broader financial cooperation to improve their welfare. A key benefit of the partnership is tied to cards issued by Hana Card, the group’s subsidiary. Association members who sig