Shrugging off past disruptions, the Indian retail industry is gearing up for 2026 with a solid foundation and is expected to see better margins, driven by a shift in demand from major metros to Tier II and III cities, all while maintaining its position as the world's third-largest retail market. The Indian retail industry, valued at approximately USD 1.1 trillion, is marked by rapid digital integration, expansion into smaller towns, and significant mall development, driven by strong domestic demand, tech-led disruption, and rising consumer expectations for quality and value. With policy interventions such as GST reforms and income tax relief, coupled with a good monsoon and higher Minimum Support Prices (MSP), the industry anticipates a silver lining in consumer demand. Moreover, the rise of the value retail boom and premiumisation, is expected to usher in a year of accelerated growth. However, the industry faces challenges such as growing rentals, fierce competition across digital