In a changing industrial environment where artificial intelligence is blurring the lines between engineering and information technology, Tata Technologies is adopting a "domain-led" strategy to drive growth, according to its CTO Sriram Lakshminarayanan. In view of the changes, the global product engineering and digital services firm is prioritising its service portfolio while maintaining its core strengths in engineering research and digital enterprise solutions, he told PTI in an interaction. Lakshminarayanan noted that major technological shifts keep happening over time, such as the cloud and blockchain, which had an impact on industries. "Now, there is a new wave that is coming, AI, (which is now) at the heart and front and centre of anything that we do. Specific to an automotive or industrial setting, we always looked at it in terms of a siloed approach of engineering, which looked different. IT is looked at differently," he said. He further said, "What we are seeing now is tha