The UAE is consolidating its position as a global hub for luxury living, with branded residences emerging as one of the country’s fastest-growing real estate segments. According to a new report from CBRE Middle East, demand is being fuelled by strong economic fundamentals, international wealth migration and a rapidly expanding development pipeline across Dubai, Abu Dhabi and Ras Al Khaimah. CBRE’s latest UAE Branded Residence Report highlights how branded homes have become a preferred asset class for high-net-worth individuals and internationally mobile investors, offering globally recognised standards of quality, security and convenience. The trend is underpinned by continued economic growth, rising investor confidence and the UAE’s status as the world’s leading destination for wealth migration. Branded real estate in the UAE The UAE economy continues to provide a supportive backdrop for real estate investment, with GDP growth forecast at 5.3 per cent in 2025. This growth, driven by diversification into non-oil sectors, has coincided with record inflows of high-net-worth individuals, reinforcing demand for premium residential assets. The report also points to the growing influence of the “Everyday Millionaire” (EMILLI) segment, defined as investors with assets between $1m and $5m. Branded residences are increasingly attracting both HNWIs and EMILLIs, serving as an accessible […]