Coupang has provoked renewed backlash from policymakers and consumers here through its unilateral announcement Thursday of findings from its internal investigation into last month’s data breach, which affected at least 33.7 million users. Industry analysts have warned that the company could lose market share to rivals that have adopted its growth strategies if it maintains its uncooperative stance, a move seen as aimed at shielding founder Kim Bom-suk, also known as Bom Kim, from government scrutiny. On Friday, lawmakers from both ruling and opposition parties slammed Coupang’s announcement as arrogant, calling the disclosure an unverifiable underestimation of the cybersecurity incident’s impact. The criticism followed the National Assembly’s condemnation of Kim’s refusal to testify at parliamentary hearings. Coupang said in a press release that it had identified the former employee responsible for the leak, retrieved all devices used in the breach and confirmed that the perpetrator had retained data from only 3,000 user accounts before deleting it. The company abruptly releas