Titan Co, the country's leading jewellery maker, on Friday announced its entry into the lab-grown diamond segment, under the brand name of "beYon". Focusing on the emerging segment of affordable lab-grown diamonds in the country, the company will open a store in Mumbai on December 29, according to a regulatory filing from a Tata group-managed firm. "Titan will launch the brand name 'beYon - from the House of Titan' with an exclusive retail store in Mumbai on 29th December 2025 to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags," it said. The brand 'beYon' will offer a curated range of Lab Grown Diamond (LGD) jewellery, making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future, Titan said. Over the last 2-3 years, the lab-grown diamond market in India has experienced rapid growth, driven by consumer demand for affordable, sustainable, and ethically ..