Viewers hoping to cut bills driving switch from once-normal advert-free subscriptions now charging a premium The number of UK streaming subscribers on packages that include commercials has overtaken those on higher-priced ad-free plans for the first time, in a milestone for British television. The change marks a turning point for an industry that used to reject the idea of interrupting viewing with ad breaks as a relic of broadcast TV – a view championed in particular by Netflix . Apple Sky Tesco Sainsbury’s Indeed Subway Google Paramount McDonald’s BT Continue reading...