TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform

TikTok is expanding into the fast-growing $3 billion micro-drama market with its new in-app "Minis" feature to keep viewing and payments on its platform, as Hollywood takes notice and ByteDance moves to restructure TikTok's U.S. ownership with an Oracle-led investor group to avoid a potential ban. read more