Medicaid is a federal program jointly funded with the states, providing health and long-term care insurance to more than 80 million low-income Americans. And if you didn’t know all of that, you’re not alone. The government has spent a fortune over the years de-emphasizing the term “Medicaid,” instead promoting other names that carry less of a stigma. The idea has been to encourage eligible Americans to sign up for benefits they otherwise might reject out of confusion, pride or political philosophy. Marketing efforts have succeeded in disguising Medicaid, assisting states across the country in rebranding at least part of their public health-insurance programs. HealthChoice Illinois, for instance, is funded by Medicaid. Same goes for BadgerCare in Wisconsin, SoonerCare in Oklahoma, Apple Health in Washington state and so on. Making things even more confusing, most states use private insurers such as Aetna or UnitedHealth to help administer their Medicaid programs. Millions of people who get health care paid for by Medicaid don’t see “Medicaid” displayed prominently on their i