Kim Bom-suk, founder of Coupang, issued a public apology Sunday over a massive customer data breach at the e-commerce platform, saying the incident caused “great concern and inconvenience” to customers and the public. The apology was made nearly a month after the data leak was disclosed. “As the founder and chair of Coupang’s board, I sincerely apologize on behalf of all employees,” Kim said in a statement. He acknowledged that many customers were left feeling their personal information was unsafe, and admitted that Coupang failed to communicate clearly in the early stages of the incident. “I deeply regret the inadequate initial response and lack of communication,” he said, adding that his apology came too late. Kim said Coupang has worked with the government over the past month to recover all leaked customer information and prevent further harm, while also pledging sweeping reforms. “Looking back, it was a mistake not to express my apology and deep regret from the very beginning,” he said. “We will rebuild trust from the ground up and fundamentally overhaul our data s