BBQ expands fried chicken market to Kazakhstan

Genesis BBQ signed a deal with a company operating in Kazakhstan to make way for a franchise business for its fried chicken brand in the country and rest of Central Asia. The fried chicken brand said Monday its Chairman Yoon Hong-geun signed a master franchise contract with Restopark KZLLP Group CEO Darya Pushkina at the Korean firm's headquarters in Seoul. Under the deal, Restopark KZLLP will open flagship Genesis BBQ restaurants in Almaty and Astana. It will then expand further the Korean company’s market by additionally opening more casual quick-service-restaurants inside shopping malls or key commercial districts in Kazakhstan. Based in Almaty, Restopark KZLLP runs "multi-concept" restaurant businesses featuring authentic dishes from the United States, Europe, Japan and Russia. In particular, it has established a unique business in the local market by offering a dining model that blends live performances with meals. Genesis BBQ evaluated Kazakhstan as the largest economy in Central Asia. It said dine-in and retail distribution markets across Almaty and Astana have rapidly grown. Mi