Coupang has drawn strong backlash after announcing on Monday that it would compensate each of the 33.7 million users affected by last month’s data breach by distributing vouchers worth 50,000 won ($35). Describing the vouchers as “bait,” critics argued that the compensation plan is merely intended to lure consumers into spending more money on the e-commerce platform rather than offering a sincere apology. According to the company, starting Jan. 15, each user will receive two 5,000 won vouchers that can be used respectively on its main shopping app and the Coupang Eats food delivery service, as well as two 20,000 won vouchers that can be used respectively on Coupang Travel for flight and accommodation bookings and on R.LUX, its luxury shopping platform. Those who have stopped using Coupang’s services will also be eligible to receive the vouchers via text message. “We decided to establish a compensation plan worth 1.68 trillion won to take responsibility for the recent leak of personal information and to restore customer trust,” Coupang said in a press release. Coupang interim C