The international congress reaffirmed Moscow’s status as a global center of expertise in business tourism, bringing together professionals from 37 BRICS and Global South countries. The event welcomed nearly twice as many participants as last year — a total of 2,500 industry specialists. Its diverse program covered topics such as successful MICE destinations, the effectiveness of business events, the future of neurotechnologies and the experience economy, while also enabling a record number of business meetings, Azernews reports.