Aditya Birla Group chairperson Kumar Mangalam Birla appeared on Kaun Banega Crorepati 17 with his family, where he spoke about personal milestones, his bond with his grandfather B.K. Birla, the loss of his father Aditya Kumar Birla, and the long standing relationship between the Birla and Tata families. The episode also featured heartfelt recollections of Ratan Tata and lighter moments with host Amitabh Bachchan.