Supernet, a wholly-owned subsidiary of Telecard, has announced its rebrand to SupernetGlobal, alongside a strategy to expand selectively into high-growth international digital markets across the Middle East, Africa, and Central Asia. “The move comes as ICT spending across the Middle East and Africa exceeds $230–250 billion annually, driven by large-scale government digitalisation, cybersecurity investment, cloud adoption, and enterprise modernisation,” the listed company said in a statement. The company shared that cybersecurity spending alone across the said region is projected to rise into the tens of billions of dollars over the coming decade. “In parallel, the global satellite communications market, a core Supernet strength, is valued at $90–108 billion in 2024–25 and is forecast to grow significantly by 2030, with Middle East satellite revenues expected to exceed $5 billion by the end of the decade,” it said. Founded in 1995, Supernet is one of Pakistan’s longest-established ICT and connectivity providers, offering services to banking, energy, telecom, government, and large enterprise clients. Pakistan’s Supernet expands overseas footprint with UAE collaboration According to the statement, Dubai will serve as SupernetGlobal’s first regional hub, leveraging the company’s UAE subsidiary, Phoenix Global FZE, operational since 2018. “From Dubai, SupernetGlobal will serve enterprise, carrier, and institutional clients across multiple regions, while technical delivery, engineering, and managed services capabilities will continue to be anchored in Pakistan—strengthening the country’s role as a digital services export base,” the company said. The tech company describes its expansion as measured and partner-driven, focusing on sustainable growth rather than rapid scale. Commenting on the rebrand, the company stated: “SupernetGlobal represents our ambition to participate meaningfully in global digital markets while exporting Pakistani expertise, talent, and technology. This strategy allows us to grow internationally while contributing to Pakistan’s IT exports and long-term foreign exchange earnings.” The company confirmed that all existing operations and customer commitments in Pakistan remain unchanged.