Coupang executives’ conduct over the company’s massive data leak is provoking a strong backlash from the National Assembly and prompting regulatory authorities to gear up for any possible measures to sanction the e-commerce giant. Since the data breach was disclosed in late November, the company’s top executives, including founder Kim Bom-suk, had been criticized for avoiding actions to take responsibility and apologize to the 33.7 million affected customers. Kim issued a belated apology on Sunday, but kept refusing to attend National Assembly hearings and instead had the newly appointed interim CEO of Coupang Korea, Harold Rogers, attend. In the three sessions he attended, Rogers failed to curb public anger toward the company and its executives, instead fueling discontent as participating lawmakers described his attitude as “arrogant." Besides the data breach, Coupang is mired in a series of other controversies, including poor work conditions at its logistics centers and multiple reports of workplace deaths. With Rogers delivering unclear responses to multiple questions from law