Rabat – In Morocco’s hosting of AFCON 2025, the challenge extended far beyond stadiums and schedules. The tournament also required a visual and cultural language capable of speaking to a continental audience without reducing Moroccan identity to surface-level references. For the Official Hospitality experience, that task fell to stylist and creative director Oumayma Elboumeshouli, whose […] The post Inside AFCON 2025: Oumayma Elboumeshouli’s Creative Vision for Moroccan Hospitality appeared first on Morocco World News .