KARACHI: Atif Ikram Sheikh, President of the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), has apprised that, in collaboration with the Islamic Chamber of Commerce and Development (ICCD), FPCCI will jointly organize the Sustainable Tourism Forum (STF) & Expo on 21-22 January 2026 in Karachi. He said that the international event will bring together policymakers, investors, tourism professionals and development institutions from Pakistan and across the Islamic world – highlighting tourism as a powerful engine of economic growth, investment, employment and cultural diplomacy. FPCCI Chief stressed that tourism has emerged globally as one of the most dynamic sectors; contributing significantly to economic development, foreign exchange earnings, job creation and people-to-people connectivity – and, the STF will, therefore, focus on strengthening regional cooperation, promoting sustainable tourism practices and unlocking new investment opportunities. Atif Ikram Sheikh informed that the discussions will explore key areas such as tourism diplomacy, investment and partnerships in sustainable tourism; namely, medical & wellness tourism; green growth; education & skills development; sustainable destination management and the transformation of tourism through digital technology and artificial intelligence. Atif Ikram Sheikh highlighted that alongside the forum, the Tourism Expo will provide a vibrant platform for participating countries and organizations to showcase their tourism destinations, heritage assets, hospitality services, cultural products, traditional crafts and emerging tourism ventures. Copyright Business Recorder, 2026