Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, announced a wide-ranging program to showcase before the global tourism market the richness, diversity, and potential of Mexico for international investment. With the support of the Embassy of Mexico in Spain, the agenda of activities that Mexico will feature as Partner Country of FITUR 2026, the International Tourism Fair to be held from January 21 to 25 at IFEMA MADRID, has been unveiled. The announcement, hosted at the Residence of the Diplomatic Representation, was attended by Secretary of Tourism Josefina Rodríguez Zamora; Mexico’s Ambassador to Spain, Quirino Ordaz; Coordinator of the Economic Development Advisory Council, Altagracia Gómez; President of ASETUR, Bernardo Cueto Riestra; and IFEMA MADRID’s Executive Vice President, Daniel Martínez.