Storytelling is the new marketing tool

MANILA, Philippines — Once upon a time, catchy slogans and witty one-liners were popular strategies for selling products and services. Today, just when things are moving at almost warp speed, marketing people are telling stories. They may be as short as 15 seconds, but they are crafted to promote products and services in a narrative way. […]... Keep on reading: Storytelling is the new marketing tool