"Thousands of Kenyans at Kakamega County's Malinya Stadium welcomed the New Year with traditional bullfighting contests, an annual ritual that forms a central cultural and social pillar for the Idakho and Isukha sub-tribes of the Luhya community in western Kenya. Footage captured on Wednesday shows locals leading their bulls through crowds of cheering spectators and dancers, before the bulls face off in spirited competitions. "We enjoy it; it's our culture. We found our ancestors doing it, and now we are honouring that," one participant said. "People like us, Kenyans, are celebrating our cattle today. There are no bulls in Isukha or anywhere else that lead like ours, which is why we celebrate them," added another attendee. Breeders say the sport has also stimulated the local economy, turning bulls from mere farm animals into highly valuable assets. "They used to be of very low value - even cheaper than a male goat - but now we sell bulls for three hundred to four hundred thousand, depending on the bullfighting games," highlighted one owner. Unlike global bullfighting traditions, the Kenyan version features non-lethal contests that emphasise strength and control between the bulls. This tradition unites the Luhya people, blending their rich history with growing economic ambitions. Malinya Stadium is thus more than a sporting venue - it is a platform for preserving Kenyan identity."