The machinery of state may grind forward, but if its gears turn in silence, the nation remains deaf to its progress. In the theatre of governance, it is a fatal conceit to assume that good work speaks for itself. It does not. It requires a voice, not the hollow echo of a press release, but the resonant pulse of a narrative that captures the national imagination. ​While the central Government Communications apparatus paints the broad canvas of national direction, the duty of detail falls to the Ministries, Departments, and Agencies. They are the custodians of their own legacies. Yet, through a marriage of inertia and tactical blindness, many choose a self-inflicted invisibility or unstrategic visibility.