A government regulation requiring some fried chicken franchise chains to disclose the precooked weight of chicken in an order, aimed at curbing "shrinkflation" is drawing criticism from the industry, which argues the measure is ineffective and unfair. Shrinkflation is the practice of reducing the size or quantity of a product while prices stay the same. Under the labeling system introduced by the Ministry of Food and Drug Safety last month, 10 companies, including the country’s three largest brands — BHC, Genesis BBQ and Kyochon — are required to display the weight of chickens prior to cooking to correctly inform customers of portion sizes. Industry players, however, say the system fails to provide consumers with a clear picture of how much chicken they actually receive, citing differences in labeling methods and cooking practices across brands. One issue is that the weight of the chicken before cooking does not reflect the amount of food ultimately consumed, with inedible parts such as bones and excess fat removed during preparation. The application of seasoning and batter, as we