Tourism and air connectivity are also receiving attention. In 2025, Azerbaijani and Jordanian airlines operated direct flights between Baku and Amman, marking a shift from seasonal charter services to potentially regular commercial routes. The increase in Jordanian tourists to Azerbaijan - 8,574 visitors in the first nine months, up 50 percent from last year - reflects a burgeoning people-to-people connection that could bolster long-term economic and cultural ties.