LAS VEGAS — Samsung Electronics on Sunday (local time) unveiled its vision for an artificial intelligence (AI)-driven lifestyle, introducing a new lineup of AI-powered devices and services at its The First Look event ahead of the CES 2026 technology fair. At the event, the Korean tech giant introduced its new theme, “Your Companion to AI Living,” positioning AI not as a standalone feature but as a core philosophy linking product development, operations and user experience across its ecosystem. Roh Tae-moon, CEO and head of Samsung’s Device Experience Division, said the company’s extensive lineup of connected, AI-enabled devices gives it a competitive edge in delivering what he described as a “true AI companion experience.” “Across mobile, visual displays, home appliances, services and sustainability initiatives, Samsung is building a unified and personalized AI ecosystem,” Roh said. “With our device reach and category breadth, Samsung is uniquely positioned for the AI era.” Samsung placed strong emphasis on AI-driven entertainment, led by its display business. Yong S