Samsung Display said Wednesday it has developed a new technology with U.S.-based Intel that significantly reduces the power consumption of organic light-emitting diode (OLED) displays, enabling longer battery life for laptops. The wholly owned subsidiary of Samsung Electronics said the SmartPower HDR technology allows laptop users to enable high dynamic range (HDR) mode, which can reduce power consumption by up to 22 percent compared with previous OLED displays. The HDR technology allows displays to deliver vivid images through brightness optimization. "Unlike conventional HDR modes that apply a fixed high voltage regardless of the content type causing unnecessary power loss, SmartPower HDR dynamically adjusts voltage based on the characteristics of the displayed content," Samsung Display said in a release. In detail, the technology allows users to save power by up to 22 percent when carrying out general tasks, such as web browsing, and by up to 17 percent when playing high-resolution videos or playing games. "As artificial intelligence (AI) PCs become more widespread, the new technology