Sinulog season kicks into high gear as AweSM Cebu 2026 takes over SM City Cebu, SM Seaside, and SM J Mall, delivering curated experiences that grow in energy, scale, and excitement as the  festivities unfold. Designed for families, foodies, creatives, and fans, the three malls’ celebration  transform everyday mall moments into a city-wide Sinulog gala.  At SM City Cebu, the energy reaches full, maxed-out festival mode, where shopping, spectacle,  and star power take center stage. Festival enthusiasts can explore Sinulogtopia with Islands Souvenirs from January 3–28 at the Lower Ground of the Main Mall. While the immersive GLOW  CITY: Sinulog Centerpiece […]... Keep on reading: AweSM Cebu 2026 brings Sinulog spectacle to the max across SM Malls