This Sinulog season, SM Seaside City Cebu invites everyone to celebrate bigger, brighter, and bolder with AweSM Cebu 2026, a month-long lineup of festivities designed to let mallgoers max out their Sinulog experiences. More than just a mall, SM Seaside becomes a full Sinulog experience—one where families, barkadas, travelers, runners, fur parents, fandoms, and different communities can curate their own festival moments. From cultural showcases and immersive photo spots to high-energy performances, lively parties, and scenic hangouts, SM Seaside is the ultimate must-visit Sinulog destination.  Kicking off the festivities is the AweSM Cebu LokalPop Collective from January 8-28 at the […]... Keep on reading: AweSM Cebu 2026: Max out your Sinulog moments at SM Seaside